Strategy before spend
Budget follows a plan. Positioning, audience, and calendar come first so paid and organic work reinforce each other.
About
A marketer shaped by six markets and three industries.
Senior Digital Marketing Executive with 8+ years of experience in digital marketing, social media, SEO, and Google Ads across hospitality, tourism, healthcare, and startup environments. Managed multi-market brand presence across Egypt, Saudi Arabia, Oman, Switzerland, Montenegro, and the UAE, from strategy through campaign execution.
The story so far
My career began in Alexandria, managing social accounts and branding projects for a portfolio of local clients and early-stage startups. That period built the habits I still rely on: understanding a client's business before touching a channel, and treating a brief as the most important document in the process.
At NTAM Tech I moved from execution to leadership, running cross-functional social and SEO teams while managing the Accor Hotels Saudi Arabia presence and digital marketing for Danat Hotels UAE. Alongside hospitality, I delivered digital event campaigns for LEO Pharma and GlobalPharma — regulated work that demands precision.
Since 2021, at Orascom Hotels, I have worked on El Gouna Hotels, Hawana Salalah Hotels, and The Chedi Hotels, leading Google Ads and SEO for El Gouna and coordinating regional campaign planning across Egypt, Oman, the UAE, Switzerland, and Montenegro. Multi-market work is a discipline of its own: one brand system, many local realities.
Strengths
What I bring to a team
Strategy
- Digital Marketing Strategy
- Content & Campaign Planning
- Brand Management
- Market Launches
Performance
- Google Ads & PPC
- SEO
- AI-Assisted Digital Marketing
Channels
- Social Media Strategy
- Digital Event Marketing
Leadership
- Account Management
- Team Leadership
Tools
- Microsoft Office
Values
How I work
Respect for the destination
A Red Sea resort, an Omani beach town, and an alpine hotel do not share one voice. Local nuance is part of the craft.
Clarity over noise
Clean reporting, honest read-outs, and no vanity claims. Decisions are easier when the picture is accurate.
Teams that ship
Leading social and SEO teams taught the value of tight briefs, realistic timelines, and shared standards.